INTRODUCTION

Experienced and award winning creative with a demonstrated history of working in the advertising industry. Read more

SKILLS

Creative Strategy

Entrepreneurial

Copywriting

Content creator

Innovation

Creative Concepts

Implementation

Cover image

The work I've completed over the years belongs to the companies and agencies with which I've collaborated, so I cannot showcase it here. However, I provide brief descriptions of selected cases below.

Ørsted (Energy company)
Campaign for new name

2017

Part of the creative team that conducted the renaming process from Dong to Ørsted and the later on campaign activities.

Carlsberg (Brewery)
Communication and creative strategy

2017 - 2023

One of the leading forces in creating various consumer campaigns for the danish Carlsberg Pilsner brands

Jacobsen (Brewery)
Creative stuff

2023

Working with the portfolio of the Carlsberg premuim brand Jacobsen.

Movia (Public Transportation)
Creative work

2021 - 2023

Part of a team working closely with Movia marketeers.
The goal was to get more people to take the yellow busses in order for us all to become more green.

Arbejdernes Landsbank (Banking)
Creative

2018 - 2023

Working on a team that helped AL open a new kind of banking concept where people can hang out, drink coffee, work and easily talk to the friendly AL people about a loan.

PFA (Pension Fund)
Creative strategy

2010 - 2015

Part of a team trying to make something as boring as pension into something one would take a little more interest in. The term "Pensionstallet" was created as a part the mission.

Formula Automobile (Car dealer)
Copy

2018 - 2020

Writing ads and racing books for the danish Ferrari and Maserati dealer.

3Mobile (Mobile Network operator)
Creative

2005-2009

Taking 3Mobil from a rather unknown mobile operator to one of the largest in Denmark. The secret was music.

Bayern AutoGroup (Car dealer)
Creative strategy

2014

Part of the team creating a new name and brand for the leading BMW dealer in Denmark.

Fitness World (Fitness studio)
Creative strategy

2012 - 2015

Part of the creative team behind rather provocative campaigns for the leading fitness chain in Denmark.

DJØF (Trade union)
Creative strategy

2022-2023

Part of the team that worked with a new DJØF insurance product.