INTRODUCTION
SKILLS
Creative Strategy
Entrepreneurial
Copywriting
Content creator
Innovation
Creative Concepts
Implementation
The work I've completed over the years belongs to the companies and agencies with which I've collaborated, so I cannot showcase it here. However, I provide brief descriptions of selected cases below.
2017
2017 - 2023
2023
2021 - 2023
2018 - 2023
2010 - 2015
2018 - 2020
2005-2009
2014
2012 - 2015
2022-2023
2017
Part of the creative team that conducted the renaming process from Dong to Ørsted and the later on campaign activities.
2017 - 2023
One of the leading forces in creating various consumer campaigns for the danish Carlsberg Pilsner brands
2023
Working with the portfolio of the Carlsberg premuim brand Jacobsen.
2021 - 2023
Part of a team working closely with Movia marketeers.
The goal was to get more people to take the yellow busses in order for us all to become more green.
2018 - 2023
Working on a team that helped AL open a new kind of banking concept where people can hang out, drink coffee, work and easily talk to the friendly AL people about a loan.
2010 - 2015
Part of a team trying to make something as boring as pension into something one would take a little more interest in. The term "Pensionstallet" was created as a part the mission.
2018 - 2020
Writing ads and racing books for the danish Ferrari and Maserati dealer.
2005-2009
Taking 3Mobil from a rather unknown mobile operator to one of the largest in Denmark. The secret was music.
2014
Part of the team creating a new name and brand for the leading BMW dealer in Denmark.
2012 - 2015
Part of the creative team behind rather provocative campaigns for the leading fitness chain in Denmark.
2022-2023
Part of the team that worked with a new DJØF insurance product.